Beck has long been one of my favorite sociologists. His description of the Risk Society as one in which invisible risks replace visible wealth as the dominant form of social inequality and only experts can claim to identify and know how to address those risks resonates strongly with the world of Chinese popular religion that was the focus of my Ph.D. dissertation.
One interesting possible application rests on the observation that all forms of consulting are magic. People with problems attribute them to invisible causes. They turn for help to those who claim special powers to diagnose and prescribe, and random chance alone will lead to identification of some who claim such powers as having “It,” that special something that produces desired results. Negative evidence will disappear in a context where most who claim special powers are known to be frauds. The primary question for those looking for “It” to solve their problems is how to find the golden needle in a huge and constantly growing haystack. They turn to to their social networks for recommendations by trusted others, whose trust may, however, be grounded in nothing more than having found someone whose recommendations lie in the apparent success tail of a normal curve. . . .
P.S. I would be delighted if some computational sociologist with greater math skills than my own could build a model around these assumptions.
But, yes. I mourn the death of Ulrich Beck.