Award-winning TV commercial creator Taku Tada is often praised for his shrew insights into human nature. In a speech that included in a year 2000 collection of talks given to aspiring ad creators titled My Advertising Technique, Tada remarks,
If we could understand what people respond to, we could create hit TV commercials. That would be simple. Yes, there is that logic….but, at the end of the day, how can we understand what other people are thinking? Please think about it carefully. Do you understand everything that your friends are thinking about? What about your lover? Even if you spend a lot of time with them, do you never find yourself saying, “I can’t understand what they are thinking”? What about your parents or siblings? If you can’t understand what people that close to you are thinking, how can you understand what people you’ve never met sitting in front of a TV set are thinking? That’s impossible.
What, then, is a master manipulator of public opinion to do? What about you?